Categories : by Linda Griffin Public Posts


Congratulations to Kimberley Wilson from The Camberley in North Yorkshire, UK. She is the winner of our Fully Booked Innsider Circle Godiva Chocolate giveaway.


Did you know that contests are a great tool to increase your fans and followers? They give you a reason to engage with current guests as well as prospective guests. Contests can be as simple as asking for ‘Likes’ and ‘Shares’ on a Facebook post or asking participants to place pins on Pinterest.

Depending on the information you request upon entry, you can also use contests as a form of market research. For example, on the Godiva chocolate contest I asked for the entrants inn name or ‘aspiring’ which allowed me to understand what percentage of current innkeepers vs. aspiring innkeepers were entering the contest.

If you decide to add a contest to your marketing plan, ensure that you identify the goals for the contest. Are you looking for more bookings, more fans on your social media page, more sign-ups for your newsletters, etc.

If you’ve run a successful contest, or a not so successful one, please share your feedback in the comments.

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