One of my favorite in-flight magazine features is United Airlines’ Three Perfect Days. Each issue gives an insider’s view of a city complete with things to do, places to stay, and food to enjoy. It’s a great way for United to showcase locations where they fly and entice travelers to book a flight reservation.
Innkeepers are in the perfect position to apply this strategy to get more bookings. One of the dilemmas that an innkeeper has is how to attract those guests who are not familiar their inn or who may not be considering a bed and breakfast as a viable lodging option. We know that guests start their travel research online but those guests aren’t searching for your inn name. They’re probably searching on the name of the city or town they’d like to visit. A savvy innkeeper will create a page on their web site or blog that focuses on the ways that a guest can enjoy all of the local amenities.
Check out 36 hours in Jackson, Miss. for an example of how one local town created a sample of three day visit which included a variety of activities to appeal to multiple types of visitors.