You know the saying ” People do business with those they know, like and trust.” It’s true, but how do you let people get to know you when they are booking from an online website? One way to infuse your personality into your website is to give visitors a behind the scenes look at what you do. It can be as simple as adding a photo gallery page to your site. What may seem mundane to you might be fascinating to your potential clients. A photo of your backyard vegetable garden that is the source of the great meals you prepare or a photo of a guest room that was just refreshed with new paint or linens. As you go through your daily activities, look for opportunities to provide a behind the scenes look. It just may the thing that causes your new client to click the reservation button.
By Linda Griffin
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