According to the Spa Finder 2013 Wellness Trend Report, larger numbers of guests are looking for a vacation that is less about excessive eating and drinking and more about stress reduction and relaxation. Today’s environment of business layoffs and economic downturns have contributed to a global stress epidemic. If your inn’s ‘X’ Factor includes a health focused guest experience, you can and should be taking steps to attract health conscious travelers. Those guests now make up 40% of the traveling public according to the Gallup-Healthways Well-Being Index.
Healthy travel amenities not only encompass gyms and spas, but they also include healthy eating options, restful sleeping options and personalized fitness routines. Here are six ways that even smaller bed and breakfast inns can take advantage of this trend by collaborating with other local businesses:
- Partner with a local spa to create a weekend package that would include one or more spa treatments for your guests.
- Contract with a local personal fitness trainer or yoga instructor to offer individual or group classes on your property. These could be add-ons, paid directly to the trainer or included in your booking package.
- Create a romance package that includes a couples massage conducted by a local massage therapist
- Offer a decadent but healthy breakfast that incorporates local produce or organic foods
- Put together a sample walking, hiking or biking tour of your local area. Many tourism offices have these brochures readily available.
- Create a healthy incentive: Give guests a free pedometer (with your inn’s logo) at the beginning of their stay. If they show you a count of at least 10,000 steps at the end of their stay, they get a discounted room rate to use on a future visit.
By: Linda Griffin
The Candleberry Inn offers local honey to their guests and the Pine River Ranch offers binoculars and bird watching guides as standard amenities. Read about them in Maximum Occupancy: How Smart Innkeepers put heads in beds in every season.