Have you created your booking promotion plan for 2014? Use these three mini-case studies to kick start your planning process.
Munroe House http://www.munrohouse.com/ participated in the B&B’s for Vets program for the Veterans Holiday weekend and combined it with a Facebook contest. Starting about a month in advance, they announced the contest on their page. One of their six rooms would be opened at a random time and announced on their page.
In order to enter the contest, you first had to ‘Like’ their page, then monitor the postings. The first caller who contacted them after each post was awarded a free room night. The final step in the contest required each winner to send Munroe house a photo of themselves in uniform to validate the entry.
Why this works: Munroe House attracted more fans to their page and begin to build a relationship with them as they viewed not only the contest posting but other postings which could give them a reason to book such as their murder mystery weekend and Fall Colors tour. Their rooms were showcased because each contest post included a picture of the room that was being released. Even though this promotion was for free room, they significantly increased their database with prospective guests who will book with them in the future.
For the past 14 years, the Blue Mountain Mist Country Inn and Cottages has provided a venue for a retreat leader who fills all of their rooms with his retreat participants.
Why this works: Building a relationship with someone who has their own list of fans and followers means that the B&B has guaranteed guests during the event. Because the participants are coming based on their relationship with the other person, there is no selling required by the innkeepers. They can concentrate on providing stellar service. It also gives them the opportunity to add to their database of future guests by providing and incentive for the participants to visit the inn at a later time.
The Bridgeport Bed and Breakfast in Chicago is only one mile away from U.S. Celluar Field where the world famous Chicago White Sox baseball team plays. This gives them the perfect opportunity to cater to fans coming in to town for one of the games or for local residents to give their significant other a special treat.
The décor of the room consists of White Sox pennants, programs, T-shirts, clocks, lamps and bed spreads – a die-hard fan’s delight.
Why this works: It successfully marries two concepts – the B&B’s close proximity to the baseball field and the White Sox Fan’s desire to immerse themselves in the aura of their favorite team. They become and irresistible attraction to fans looking for a place to stay within easy access to the game.
Hopefully these three inns have given you some inspiration on how to create booking promotions that will attract your perfect guests!