It’s Halloween week and Fully Booked Inn is celebrating the launch of the Kindle version of my book, Maximum Occupancy: How Smart Innkeepers Put Heads in Beds in Every Season
The Kindle version is available now for $2.99 USD (regular price is $9.99) but only until the clock strikes midnight on November 1, 2013. After that, this discount will vanish just like the Invisible Man.
The print version of Maximum Occupancy was launched at the 2013 PAII conference in Las Vegas and has proved popular with innkeepers in the U.S., U.K., Australia and France. Packed with examples of successful promotions used by real innkeepers, this book is a complete roadmap for achieving consistency and predictability of bookings.
A few of the topics covered are:
- The four ways guaranteed to increase occupancy rates
- How to find guests who will cheerfully pay your room rates
- The top five reasons guests don’t re-book
- Seven ways to get and showcase guest reviews
- and much more…
Read on for an excerpt from Chapter 7: Defining Your Perfect Guest
“Change your client profile to guests you love – it’s too stressful to be something you’re not. Be true to yourself”
Stu and Charlotte Fyfe, The Candleberry Inn –
In order for the maximum occupancy equation to work, it must be applied to a group of perfect guests. Here’s a question for you – how would you like it if all of your guests loved coming to your inn, were easy to please, paid your rates without complaint and raved to everyone they know about your property? No, you haven’t entered the Twilight Zone or an alternate dimension. There are innkeepers who experience this phenomenon on a daily basis.
Those innkeepers know that the secret to booking perfect guests is to deliberately design your marketing to attract them. These innkeepers have a picture in mind of their perfect guests when they craft the look and feel of their website, write their newsletters, and when they design all of their other marketing promotions.
The best marketing promotions cause people to raise their hands and say ‘That’s for me!’ They cause other people to say ‘That’s not for me!’ By definition, the perfect marketing program is exclusive, not inclusive. I like to say that when you market to everyone, you market to no one!
If you’re a new innkeeper who has just opened a B&B or an experienced innkeeper who wants to get some new ideas, Maximum Occupancy has been called a “super innformative book on the subject” .
Note: This offer ended on November 1, 2013 and is no longer available